Coe Douglas

creative director

A Milwaukee native, Coe Douglas has spent the last 20 years moving between art and commerce as both an advertising creative and as a writer, editor and filmmaker. 

Coe has an MFA in creative writing from the University of Tampa, was founding editor of Bridge Eight literary magazine and co-founder of the Abridged Reading Series in Jacksonville, Fl. His work has been published in The Rumpus, Cosmonauts Avenue, Burrow Press Review, Fantastic Floridas and others. He's been a participant at the Tin House Summer Writer's Workshop and Breadloaf. He's currently working on a novel and a documentary film.

He now consults on brand development and storytelling.


Reggie Baylor

Executive director

Reginald Baylor is creator, painter and cultural connector. Born November 1966 in Milwaukee, Reggie attended the University of Wisconsin-Oshkosh (1984-88) where he was a sculpture major, but was encouraged to pursue commercial art and art education. Because of his fascination with a philosophy class, he became infatuated with the line and its theories and function. His work has been featured in galleries across the country and has a permanent home in the Milwaukee Art Museum and the Museum of Wisconsin Art.

Reggie is currently working on projects all over the city and putting shape to his visionary Next Museum project.


Heidi Witz


Heidi Witz grew up on a farm in western Minnesota and attended Bethany Lutheran College and the University of Minnesota studying business and fashion design. She realized early in her pursuits that sound business practices are an essential part of a creative’s career.

Heidi met Reginald Baylor through her non-profit work in 2005 and shortly thereafter began working with Reginald in his studio. In 2008 Heidi decided pursue a creative career, thus beginning the partnership with Baylor known as Plaid Tuba. For the past 12 years, Heidi has collaborated with Reginald Baylor Studio and Plaid Tuba, conceptualized and designed fashion for her Heidi Witz Design Studio and plans visionary events as a founder and partner of Joy Creation.