Plaid Tuba generates quality, engagement and passion through the experiences of the communities, creatives, and clients it serves. The spreading of the stories and memories of these experiences lead to economic growth. It's the plaid. It's the infinite. It's the surprise.
In 2013 and 2014, Plaid Tuba partnered with the Joyce Foundation, the Greater Milwaukee Foundation, and local artists Adam F. Carr and Reginald Baylor to develop Typeface, a series of installations deployed in low-income neighborhoods in Milwaukee. The Typeface experience included community engagement, the development of a website, and the collection of thousands of hours of interviews. This experience brings Milwaukee residents closer to their creative selves and brings optimism to the opportunity for growth in their neighborhoods.