Every action we take is informed by the desire to scale the economic benefit to the clients and creatives we work with. We will look for every way economy can be found in a product, service, or content, and equitably share the wealth generated from our results with the creatives and clients we partner with to develop the work.
Example: Branding Creativity
In January 2014, Plaid Tuba partnered with Newaukee and Hanson Dodge to present "Branding Creativity", an interactive art display and installation show featuring the work of dozens of regional artists who focused on the recognition of brands in their work. This show married the energy of brands with the unique power of a creative perspective, showing how art can be the fuel that accelerates customer adoption.